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Planet Fitness: #BattleGym

If you can help it, avoid gym intimidation and being forced to fight the biggest man in the gym...

by shots on 23^rd November 2015

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Planet Fitness – Planet Fitness: #BattleGym

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Credits

Art Director Jeremy Gilberto
Copywriter Jordan Breindel
Executive Creative Director
Chief Creative Officer
Producer Joe Mosca
Creative Director Ari Garber

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You might have a perfectly reasonable excuse for not using your gym membership... no time, lack of available machines or no gym buddy to boost your self confidence and accompany you... but hopefully, an unexpected gym battle with the beefiest man in the room is not something that you've had to personally experience. Hopefully.

This hilarious ad from Red Tettemer O'Connell + Partners for Planet Fitness plays on the absurd but assures potential gym bunnies that they need no longer feel intimidated by the gym.

Embrace the no judgement approach offered at Planet Fitness and join the discussion online via #BattleGym.

Connections

Agency Red Tettemer O'Connell + Partners
Chief Creative Officer Steve Red
Creative Director Ari Garber
Producer Joe Mosca

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