Going Native: Buenos Aires

It’s all about food and friendship in Buenos Aires says Tif, EP of Ocean Films Argentina, who has a thing for liquid pizza and describes eating a chorizo sarnie by the river as a religious experience

What’s the best thing about working in advertising in Buenos Aires?

The good mood and energy of the people that you work with. The ability to shoot in amazing places, and the superb light in autumn and winter. 

And the worst thing?

Meetings take way longer than they should.

What advice would you give to a visitor?

Don’t skip sunrise by the river. Don’t skip the river. Remember it is a late city, so enjoy walking the crowded streets at night. And, in the shower, C stands for caliente (hot). I guess that could be helpful.

Where’s the best place to eat in Buenos Aires?

Eating a choripán at a riverside stall is a religious experience that should not be missed. In Buenos Aires you can’t miss a good steak, but it’s even better if the restaurant has a great atmosphere, which you can find in Don Julio, in the heart of Palermo. The extremely fancy Tarquino definitely deserves a visit. The liquid pizza is amazing. A visit to a local bodegón is simply a must – these old-fashioned restaurants are found in every neighbourhood.

And the best place for a drink?

Downtown, it feels good to have a drink (or two) at Dadá, a small, charming but lively bar. Palermo’s Verne Club is owned by one of the best bartenders in town and its indoor patio is lovely. You should combine your drink with locals singing tango – not the touristic dancing shows, but the places where locals actually jump up to sing – and head to Plaza Almagro. Look for Lo de Roberto.

What do you miss when you are out of the city?

My friends. This city is all about friendship. And going to the stadium to see my football team, San Lorenzo de Almagro, play.

If you were booking a hotel, where would you choose to stay?

For a boutique hotel in a trendy area, Home Buenos Aires is lovely. The rooms, the service and the gardens at the Hyatt are amazing. But a real hidden gem is Casa Umare, a touch of luxury in a non-touristy neighbourhood. 

One table, four places. You and who?

My charming wife, who will bring the fun and sparkle to the table, Robert De Niro and a complete stranger.

What is the best Argentine ad you have seen in the last year?

I have to mention two as they both touch a nerve and stir a very special emotion in me. Coca-Cola Life Ser Padres is about the adventure of being a first-time parent. Aerolíneas Argentinas has a series of ads based on scripts written by French writer and aviator Antoine de Saint-Exupéry, about the experience of flying.

Who do you/would you love to work with in the industry?

I have had the amazing opportunity to learn and work with artist Stephen Burum and actor Daniel Day-Lewis. Would it be too clichéd to admit that I would love to work with Michel Gondry? Ok. I admit it, I would love to do a project with Michel Gondry.

What’s your one-line life philosophy?

Life is better with a smile.

What’s your favourite memory of Buenos Aires?

Being a very young kid on the beach, swimming in the sea by the domestic airport where the planes almost landed on your head. That beach no longer exists!

If Buenos Aires were a product what would it be?

A strong camembert cheese – hard at first, but charming and addictive when you get to know it. I don’t know why it’s always about food with me! 

What’s Buenos Aires’ favourite pastime?

Getting together with friends for an asado. Asado is a word that I refuse to translate into barbecue, even though the dictionary would put it that way. It’s way more than just a barbecue. 

If you could have one question answered, what would it be?

How much longer will 30-second TV ads be around for?