Replay: A New Dimension in Denim Experience
Bend over backwards and test out the stretchiness of Replay's Hyperskin - just like Irina Shayk.
Credits
powered by- Agency 180 Kingsday/Netherlands
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Credits
powered by- Agency 180 Kingsday/Netherlands
- Sound Design Wave Studios
- Editing Company Final Cut
- Post Production MPC London
- Editor Suzy Davis
- Director of Photography Ben Fordesman
- Agency Producer Meredith Bergonzi
- Executive Creative Director Dave Canning
- Executive Creative Director Dan Treichel
- Executive Producer Julia Reed
- Chief Creative Officer Al Moseley
- Director Tell No One
- Producer Malachy McAnenny
- Creative Director Martin Beswick
- Creative Director Stephane Lecoq
- Sound Designer Randall Macdonald
Credits
powered by- Agency 180 Kingsday/Netherlands
- Sound Design Wave Studios
- Editing Company Final Cut
- Post Production MPC London
- Editor Suzy Davis
- Director of Photography Ben Fordesman
- Agency Producer Meredith Bergonzi
- Executive Creative Director Dave Canning
- Executive Creative Director Dan Treichel
- Executive Producer Julia Reed
- Chief Creative Officer Al Moseley
- Director Tell No One
- Producer Malachy McAnenny
- Creative Director Martin Beswick
- Creative Director Stephane Lecoq
- Sound Designer Randall Macdonald
Perhaps you thought you had it all worked out... Exercise in leggings and wear jeans for everything else.
But no - While jeggings may have cracked onto the scene quite some time ago, no one considered their other uses. Until now.
Thanks to 180 Amsterdam, this new campaign for Replay's Hyperskin collection proves that you really can work out in jeans.
Helmed by Tell No One, the minute-and-a-half long spot sees supermodel Irina Shayk test out a series of ambitious yoga poses with literally mind-blowing results.
The only problem is that while you can exercise in jeggings, it's not to say that you should - precisely for these reasons.
Look out for an interview with Tell No One in the upcoming fashion issue #160, out soon.
Connections
powered by- Agency 180 Kingsday
- Editing Company Final Cut
- Post Production MPC London
- Sound Design Wave Studios
- Chief Creative Officer Al Moseley
- Creative Director Stephane Lecoq
- Director Tell No One
- Editor Suzy Davis
- Executive Creative Director Dave Canning
- Executive Creative Director Dan Treichel
- Executive Producer Julia Reed
- Producer Malachy McAnenny
Unlock this information and more with a Source membership.