Branded Content Lions replaced

Cannes Lions has launched a new category to replace the current Branded Content & Entertainment Lions award.

The new Entertainment Lions and Entertainment Lions for Music category will award audio-visual entertainment, live experiences, gaming and sport content - and in a separate award, music. The category will be updated for next year’s festival. The change was introduced to reflect the evolution of media platforms and the way that content is consumed. And as Lions Festivals CEO Philip Thomas puts it, to “concentrate on what’s important.” Another reason for the change was due to the fact that the category had not been awarded a Grand Prix in the last two years. The Entertainment Lions for Music will have its own specialist Jury that will look at how music and advertising fit together.

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