Kraft Mac & Cheese Star Wars Shapes: Can't Play
Get ready to geek out over the ultimate Star Wars collection in this new spot from CP+B and Hungry Man
With the latest film in the Star Wars franchise only a few months away, merchandise and brand tie-ins have started coming thick and fast.
Created by CP+B for Kraft Mac & Cheese Star Wars shapes, this commercial sees the food marketed as a collectable you can eat and gets placed alongside the largest Star Wars memorabilia collection ever seen in a commercial.
The spot, which was helmed by Hank Perlman through Hungry Man, is being supported by a dedicated interactive website that shows the product alongside rare collectables sourced from and curated by Rancho Obi-Won, the Guinness Record holder for the largest private Star Wars collection in the world.
The campaign also features an alternative spot, below.
Connections
powered by
- Agency Crispin Porter + Bogusky
- Animation Buck
- Editing Company The Now Corporation
- Grade Company 3 LA
- Post Production Method Studios
- Production Hungry Man
- Chief Creative Officer Ralph Watson
- Colourist Tim Masick
- Director Hank Perlman
- Director of Photography Eric Steelberg
- Editor Owen Plotkin
- Executive Creative Director Adam Chasnow
- Executive Producer Angela Lupo
- Executive Producer Dan Duffy
- Executive Producer Maurie Enochson
- Executive Producer Kevin Byrne
- Head of Production Kate Hildebrant
- Post Producer Brad Wood
- Producer Caleb Dewart
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