Chipotle: Unneces-scary

Fast food restaurant Chipotle reminds its viewers how it's earnt rave reviews and secured its customers... because of its commitment to healthy ingredients.

Director Tim Piper presents a parody version of a Chipotle takeaway shop which fools a suspecting customer to come in and order her food.

But as she progresses with her order, the staff go from bad to worse as they suggest which additives she should add to the meal.

The Unnesces-scary spot created by Piro is being unveiled for the brand's Halloween Boorito fundraiser. Customers can buy a discounted $3 burrito if they add something unnecessary to their costumes on Halloween night, with proceeds going towards the Chipotle Cultivate Foundation. To find out more about the initiative, click here.