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Pfister Xtract: Scientific Pronunciation

Nate Smith helms this jargon-busting spot for Pfister explaining all the sciencey stuff through Nurture Digital.

by shots on 2^nd October 2015

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Pfister – Pfister Xtract: Scientific Pronunciation

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Credits

Editor Oscar Fernandez-Baca
Director of Photography Topher Osborn
Art Director J.C. Molina
Copywriter Nate Smith
Director Nate Smith
Producer Val Chepurny
Creative Director Nick Lange

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US manufacturer of bathroom and lavatory faucets, shower systems, showerheads and other plumbing fixtures Pfister gets technical in this ad for its water filtration system.

Created and produced by Nurture Digital the comedic campaign helpfully defines all the scientific jargon including the internet, or as it's scientifically known "computer town", and promotes “the 50 kajillion” germs the product removes from your water.

The humorous campaign is directed by Nate Smith.

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Agency Nurture Digital
Production Nurture Digital

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