Work

Coca-Cola: Happiness Starts Here

We challenge you not to smile at this delightful campaign for Coke via Gonzales Brussels.

by shots on 2^nd October 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Coca-Cola – Coca-Cola: Happiness Starts Here

Credits

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Director of Photography Pieter Bollen
Art Director Olivier Verhellen
Copywriter Antony Samson
Chief Creative Officer Alexander Schill
Producer Marcia Van Camp
Creative Director Olivier Verhellen

Show full credits

Hide full credits

Credits powered by

It's often said that a smile is contagious, that even the slightest upturn of the mouth will lead others to follow suit, but that's nothing on the power of the laugh as this joyful spot proves.

Created by Gonzales, Brussels - a division of Serviceplan Benelux, film sees a commuter with an iPad setting of an epidemic of laughter through his own chuckles. The campaign was created to support the brand's tagline: Happiness Starts with a Smile.

Connections

Agency Gonzales, Brussels
Chief Creative Officer Alexander Schill

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In