Destiny's Custom Trailers for The Taken King
Video game offers players the chance to make their own tailored trailers in this cool campaign via AKQA.
Credits
powered by
- Agency AKQA
To celebrate this week's release of Destiny: The Taken King, the second part of the massively successful sci-fi/fantasy-shooter by Bungie and Activision, digital agency AKQA has created Destiny: The Legend of You.
The interactive campaign allows players at level 20 or above to create unique personalised trailers by visiting the Destiny website and inputting their PlayStation ID or Xbox Live Gamertag.
Each video is tailored to the individual player and optimised for sharing on social networks allowing for ultimate online bragging rights related to performance.
This latest campaign continues the game's string of standout advertising including the live action trailers Become Legend and Evil’s Most Wanted and the Google Earth-powered Destiny Planet View.
