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GE – GE: What's The Matter With Owen

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Created by BBDO New York for US multinational conglomerate GE, these comedic spots aim to recruit college graduates into working for the company.


 

Produced by Anonymous Content the What's The Matter With Owen campaign is made up of three spots: Hammer, Big News and Zazzies.

 

 

The commercials, which were directed by Tim Godsall, focus on a young graduate, Owen, who tries to explain his new job at GE to friends and family who don't quite get his excitement. The spots, which will break on late night TV, will be supported by social media.

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