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Blue Cross – Blue Cross: I Will Survive

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London advertising agency M&C Saatchi has created this moving ad for the Blue Cross highlighting the fantastic work the charity does to protect animals.

Produced by Outsider and directed by Dom & Nic the spot sees Baxter, a dog whose previous owners didn't appreciate him, belting out his own rendition of Gloria Gaynor's hit anthem I Will Survive.

The spot aims to persuade potential pet owners of the benefit of adopting animals rather than breeding or buying young.

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