C4: Would you Survive Life on the Run?

Have you ever fancied yourself as a bit of a James Bond character? Or maybe you’re more Jason Bourne?

Whatever your fantasies, maybe screaming at the TV to say which villain your favourite action hero should kill, telling him to look behind him or to reconsider his latest love interest has led you to think about what life on the run would be like.

Well look no further, 4Creative has devised a clever multi-platform campaign around London to promote new Channel 4 series Hunted which looks into slipping under the radar.

The series explores surveillance in the UK and challenges ordinary individuals to go unnoticed with the help of expert Hunters.

The campaign has been set up in mundane locations to distribute the series’ message. Phone boxes have been hacked and encourage users to not call their family (below); cashpoints urge card holders to cut up their credit cards and even Starbucks is in on it and writing words of warning onto coffee cups to advise customers to think before sharing their names.

Social media platforms and various games, finance and sports webpages have teamed up with 4Creative to push the launch of the series and dish out tips for wannabe fugitives.

Due to the high volume of adverts surrounding the series, Londoners are expected to each see the campaign about 33 times, which means like it or not – you will have to think like an outlaw and face up to whether or not you could pull it off.

“I think a lot of people wonder how they would cope if they ever had to go on the run and we wanted the campaign to confront that reality directly,” says C4’s head of marketing, James Walker.

Hunted starts next Thursday at 9pm on Channel 4.