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Lucozade Sport – Lucozade Sport: Strictly for the Home Nations Only

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With the Rugby World Cup just two weeks away energy drinks brand Lucozade Sport has warned the visiting foreign stars of the tournament off its goods in a funny new campaign from Grey London led by a humorous spot called Strictly For the Home Nations Only.

The TV ad shows international stars pretending to be players from the home nations in order to fool shopkeepers into selling them Lucozade Sport with tactics from Drew Mitchell, Australian fullback, having English elocution lessons, to Bryan Habana, the South African winger, dressed in a kilt learning Scottish.

Home nations stars Chris Robshaw, Leigh Halfpenny, Conor Murray and Stuart Hogg come to the rescue to keep the popular sports replenisher at arm's length and the amusing antics are directed by Martin Kalina through Pulse.

The campaign also launched with three shorter online content films available to view below:

 

 

 

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