Enjoy Wonder-filled Oreo Biscuits Underground
Liven up your commute with HeyHuman's experiential campaign that will bring rainbow slides to London's underground.
Credits
powered by- Agency HeyHuman/UK
- Production Company 1stAveMachine London
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency HeyHuman/UK
- Production Company 1stAveMachine London
- Director Martin Allais
Credits
powered by- Agency HeyHuman/UK
- Production Company 1stAveMachine London
- Director Martin Allais
The dreaded commute to work is only made worse by the dark and dingy tubes and their stuffy, claustrophobic carriages.
But, imagine if instead of trudging up the escalator short of breath (and oxygen) on your way to the office, you took a slide made of rainbows and were greeted by a bunch of Oreo workers dying to get you to sample the new Golden Oreo (see above video for the explanation about what makes it Golden).
No, this isn’t an imaginary advert… HeyHuman has teamed up with Mondelēz (the brand behind Oreo) to create an experiential campaign in line with the wonder-filled biscuits and called it Wonderfilled.
Inspired by the inner child that supposedly lives within us all, the campaign will take place on September 18th.
“The Wonderfilled campaign has been designed to remind adults how a small thing like an Oreo and using a little imagination can brighten their perspective,” says Oreo brand manager Daniel Kessler.
Follow the excitement using the #Wonderfilledhastag.
Connections
powered by- Agency HeyHuman
- Production 1stAveMachine London
- Director Martin Allais
Unlock this information and more with a Source membership.