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Rexona: One Team, One Nation

With the Rugby World Cup fast approaching, one boy will stop at nothing to watch his team.

by Shots on 11^th August 2015

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

With the imminent kick off of the 2015 Rugby World Cup in England, deodorant brand Rexona has released this campaign through R/GA throwing their support behind South Africa's Springboks.

Directed by Andrew Lang through Firecracker Films, the sweet spot follows a young boy and his ladder on a journey to watch the big game, meeting and helping several characters along the way.

The competition begins on the 18 September between England and Fiji.

Connections

Agency R/GA London
Editing Company Marshall Street Editors
Music Marshall Street Editors
Post Production Framestore
Production Firecracker Films
Creative Dave Jennings
Director Andrew Lang
Editor Gary Forrester
Executive Creative Director Rodrigo Sobral
Executive Creative Director George Prest
Executive Producer Claire Finn
Producer Jane Lloyd
Mix Brendan Woithe
Music Jerry Lane

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