BBH LA: When Content is King, Execution is Emperor
To mark their fifth anniversary the folks over at BBH LA take over editing duties of shots 158.
It’s a massive honor to guest edit shots. I grew up with shots. Back in the old days in Sweden when a new edition of the shots VHS tapes came to the agency, we gathered like wildlings around the fat TV to see what ground-breaking new directors, stories and techniques were out there, south of the wall.
This year we celebrate our 5th anniversary at BBH LA. We opened our doors in 2010 with a single insight in mind, “people pay for their entertainment, but they pay to avoid advertising.” A scary, inevitable truth if you are in advertising. This meant building an agency that isn’t reliant on paid media and that needs to focus on making great content and exciting technology to thrive or, for that matter, survive.
When tasked with making things people naturally gravitate towards, we need to give them more than we take. It needs to be worth it. The content has to be as good as or better than other entertainment out there and not just as good as other unwanted ads. Where better than Hollywood to operate and to learn from the best?
In this edition of shots we’d like to sing out loud about some unsung heroes who make what we do better. The Real Experts. The Pros. The Best of the Best. There is nothing cooler in the world than a real expert. Experts dedicate themselves to their craft. They hone and perfect and then hand their skill off to the next generation in better shape than it was handed to them.
In helping to edit this edition of shots we met a ton of these experts from across the entertainment landscape and heard some amazing stories along the way.
We hope you like the issue and that you’ll want to find a way to work with all of them!
Founder and ECD of BBH LA
Connections
powered by
- Agency Bartle Bogle Hegarty (BBH) LA
- Executive Creative Director Pelle Sjoenell
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