Widen+Kennedy Creates Adventure-Filled Insta Game

Old Spice is known for its macho-loving, alternative advertising campaigns and as of recently, has upped its production of interactive digital content.

Wieden + Kennedy has unveiled an Instagram game packed full of adventure, robots and monsters… not to mention Old Spice cologne and beautiful women.

After experimenting with the gaming world earlier this month, the social cartoon game is perhaps slightly more complicated, although no less absurd than its predecessor.

Begin the game by clicking here and uncover the adventure, following the tags to new pages to continue the story.

Choose your preferred ending or find several others – but warning: there is no definitive end, as the illustration budget ran out… so don’t get too excited! Although this could just be an Old Spice joke.