HeCTA: The Concept

Director Chris Shepherd has just released this new promo for US electronica group HeCTA. The band features Lambchop’s Scott Martin, Ryan Norris and front man Kurt Wagner and this track is form their new album, The Diet.

The new promo, called The Concept, is a black and white animation that delves into the annals of animation history. "I used to watch a lot of old TV," explains Shepherd, " [and] I had one tape of black and white Popeye cartoons that I’d watch over and over. I’ve always been really inspired by thirties animation as there’s no rules and it's completely surreal.”