Lucozade: Performance; Bubblegum; Water Feature

How will you find the energy to continue, when your patience levels are already waning?

The answer is Lucozade; the energy drink that allows you to complete the most difficult of tasks.

Ogilvy & Mather has created a series of ads presenting individuals in testing situations – who all reach for a Lucozade to give them the strength to continue.

Performance Art sees a loyal friend watching an ambiguous performance art show despite his inability and frustration at what is going on. He is there to support his recently single-struggling-actor/artist friend, who smears – what we can only hope is – peanut butter and corn on his face.

Bubblegum follows a mother’s struggle to remove gum from her daughter’s hair – using some pretty unorthodox means – while Water Feature documents one man’s fight to install an outdoors… yep, you guessed it, water feature – even though he’s buried the all-important part and it’s past midnight.

The brilliant narration and unique perspective makes each of the spots realistic, fun and easy to understand.

Helmed by bouffant’s Dean Blumberg, the film’s are out of the ordinary and subtly sell Lucozade’s effectiveness.