Havas helia wins Regus’ CRM business

Global workplace provider Regus has hired Havas helia, a digital communications arm of Havas Creative Group, to handle its global customer relationship management business.

The account was competitive as Havas helia had to pitch against undisclosed agencies. Now the agency is in the process of creating a customer engagement strategy and communications plan to help Regus expand globally. The provider wants to add another 400 locations to its network in 2015 – but promises to prioritise customer relations.