Old Spice Interactive Game Goes Inside Terry Crews

Terry Crews, the beloved Old Spice character is back - muscles and all.

While Crews still manages to show off his sculptured masculine physique, viewers now get to interact with his muscles and play games with his body (not as creepy as you may think…)

But turn down the volume when you listen to the new spot created by Wieden+Kennedy, Crews loves to shout about it.

The game - Muscle Surprise -  is set to appeal to younger audiences and the online crowd. 

Users can click on one of his muscles and help the doctor that lives inside of him (no really) to find a pair of eyebrows to transplant onto his patient.

As Crews reassures in the accompanying ad - “it’s not weird.”

Play the game here.