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RSA – RSA: Don't Look Back

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Partizan director Martin Stirling has done it again and created a heartfelt and meaningful campaign, this time for the Road Safety Authority (RSA) - while retaining his creative reputation.

Partizan's latest ad for the Road Safety Authority (RSA) is emotional and melancholic.

Director Martin Stirling maintains his spot as the 'thought-provoking director' with this clever 40-second spot titled 'Don't Look Back.'

By tracing back the life of an aged women, the viewer is kept guessing what the campaign's purpose is until the end - when it all makes sense and we see the real reason for the nostalgic and wistful tone.

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