Breast Cancer Now: The Last One

Breast Cancer Now – Breast Cancer Now: The Last One

Credits

Agency Y&R London/UK
Production Company Stink Films London

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Credits

Agency Y&R London/UK
Production Company Stink Films London
Post Production Electric Theatre Collective
Editing Company Assembly Rooms London
Sound Design Wave Studios
Editor David Stevens
Director of Photography Steve Annis
Agency Producer Greg Hemes

Creative Alice Burton
Creative Psembi Kinstan
Photographer Leo Maguire
Director Wilkins and Maguire
Producer Simon Eakhurst
Creative Director Pip Bishop
Creative Director Chris Hodgkiss
Post Producer Lee Pavey

Colourist Aubrey Woodiwiss
Composer Skyrmish
Sound Designer Jack Sedgwick

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RKCR/Y&R collaborate with Breast Cancer Now to launch the charity’s latest campaign and end death by breast cancer by 2050.

Today RKCR/Y&R will unveil a new campaign for Breast Cancer Now, the UK’s largest breast cancer charity solely dedicated to fund researching the disease.

Stink directing duo Wilkins and Maguire used the minute-long spot to document the process of dealing with breast cancer – from finding a lump, to having a scan and learning to live with it – all through documenting different women’s stories.

All the protagonists are real cancer sufferers, which makes the ad more realistic and effective as the stories and emotions are genuine.

The campaign urges viewers to donate to the charity – which claims that by acting now, breast cancer deaths could be a thing of the past by 2050.