Harlequin: Romance Cowboy; Romance Military Hero
BBDO Toronto's latest campaign for Harlequin Books urges readers to indulge fantasies and escape the everyday.
Credits
powered by
- Agency BBDO Toronto
- Production Company SOMEPLACE NICE
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Credits
powered by
- Agency BBDO Toronto
- Production Company SOMEPLACE NICE
- Editing Company Ricochet
- Sound Design Ricohcet
- Editor Matt Dell
- Director of Photography Jonny Cliff
- Art Director Linda Carte
- Art Director Alice Blastorah
- Copywriter Shiran Teitelbaum
- Executive Creative Director Peter Ignazi
- Executive Creative Director Carlos Moreno
- Executive Producer Chilo Fletcher
- Executive Producer Estelle Weir
- Director Pete Henderson
- Associate Creative Director Linda Carte
Credits
powered by
- Agency BBDO Toronto
- Production Company SOMEPLACE NICE
- Editing Company Ricochet
- Sound Design Ricohcet
- Editor Matt Dell
- Director of Photography Jonny Cliff
- Art Director Linda Carte
- Art Director Alice Blastorah
- Copywriter Shiran Teitelbaum
- Executive Creative Director Peter Ignazi
- Executive Creative Director Carlos Moreno
- Executive Producer Chilo Fletcher
- Executive Producer Estelle Weir
- Director Pete Henderson
- Associate Creative Director Linda Carte
BBDO Toronto's new campaign for Harlequin Books' romance novels is a racy affair - one sure to set your pulses racing.
Ever got lost in a really good book? So lost in fact that you've ignored the husband and kids?
Well Pete Henderson's new campaign for Harlequin Books plays on this idea in two spots.
In the shorts, a housewife becomes so mesmerised by the plot that she soon fantasises about getting hot and steamy with the book's lead protagonist - a cowboy or a military hero - depending on the ad.
Luckily, her husband is completely oblivious!
Harlequin: Romance Military Hero
Connections
powered by
- Agency BBDO Toronto
- Editing Company Ricochet
- Production Someplace Nice
- Sound Design Ricohcet
- Director Pete Henderson
- Executive Creative Director Carlos Moreno
- Executive Creative Director Peter Ignazi
- Executive Producer Chilo Fletcher
- Executive Producer Estelle Weir
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