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Weetabix – Weetabix: Incredible Inside

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Weetabix has long been a strong staple at the breakfast table.

And BBH's new campaign for Britain's beloved breakfast brand reminds viewers that the cereal provides our bodies with the necessary nutrients to last the day - and give us enough energy to perform our best.

Director Jack Whiteley infuses interesting health facts into the campaign alongside clips of normal people doing exercise - urging us to start the day the healthy way!

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