Clear choice for ZenithOptimedia

London-based Newcast, ZenithOptimedia’s specialist branded content and experience division has announced the appointment of Mike Clear as head of production. In his new role Clear will be responsible for leading the agency’s original content production offering. Clear joins Newcast from DigitasLBI where he was head of branded content, overseeing digital content creation for clients including Sony Xperia, Barclays, Carlsberg, and Cunard.