New chapter for Michell

Chicago, Los Angeles and New York-based production company STORY has announced the signing of Rich Michell for national representation. During his career, Michell has helmed spots for a diverse range of brands including 3M/Scotch, General Mills, Target, Subway, UnitedHealthCare and Wendy’s. The director comes to STORY following a long run with Twist Minneapolis, a company he co-founded and helped develop a strong national and regional client base.