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Giff Gaff – Giff Gaff: #heyyou

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UK telco Giff Gaff, the contract-free mobile network run by its members, has applied the democratic logic behind its business method to its latest ad campaign. 

Produced by Canada London/Riffraff Films and directed by Pensacola the spot, set to be an industry first, invited the network's members to shape every aspect of the project, from offering creative treatments for the script to voiceovers, writing copy and even starring in the shoot.

The campaign was supported by a week-long teaser phase on UK broadcaster Channel 4 with the main spot breaking on Friday 29th May across ten channels.

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