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Nationwide: Dad's Scarf

Adam Etheridge helms this sentimental spot through Nationwide's in-house agency.

by shots on 28^th May 2015

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Nationwide – Nationwide: Dad's Scarf

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Director Adam Etheridge

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UK building society Nationwide has launched this tear-jerking campaign created by its in-house team.

Produced by Aspect Film and Video and directed by Adam Etheridge, the commercial tells the story of a boy's gift for his dad and the emotinal journey the father, boy and sentimental scarf takes.

The film, which forms part of the brand's Generations campaign launched on YouTube and is supported by social media and digital assets as well as press, cinema, owned and branch activity. The TV campaign will break during the final of Britain’s Got Talent on Sunday 31 May.

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Agency Nationwide In-House
Production Aspect Film and Video

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