IKEA: The Wonder Circus; Journey

There's no bed like home is the line this charming caign from Mother London and Knucklehead is hung on following two personal stories of very different lives that find common ground in IKEA's comfortable bed range.

The first, The Wonder Circus, is helmed by Siri Bunford and follows the life of a family of clowns on the road as they travel for up to eight months of the year and describe life as part of the show.

The second, Journey, is shot by Charlie Crane and takes us to Greenland's Ice Cap where expedition medic Dr Rob Conway works away from home as his partner explains missing him and making the most of when he comes home.

The films end with both stories focussing on the comfort and reliability of IKEA's furniture.