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Michelin: Arm Yourself For Every Weather Condition

Directing duo The Andys helm this cool Pixar-style animated spot for Michelin via TBWA and Wizz Design.

by shots on 21^st May 2015

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Michelin – Michelin: Arm Yourself For Every Weather Condition

Credits

Agency TBWA\\PARIS/France
Production Company Wizz / Quad Group

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Credits

Agency TBWA\\PARIS/France
Production Company Wizz / Quad Group
Animation Wizz / Quad Group
Copywriter Jean-Marie Gateau
Agency Producer Ghislaine Byramjee
Director Andys
Producer Matthieu Poirier
Creative Director Philippe Taroux

Creative Director Benoit Leroux

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To promote the new CrossClimate tyre in Europe, tyre manufacturer Michelin called on its famous mascot to save the day. Created by TBWA a lead spot sees the famed character face off against weather titans to save a family from a road accident. The animated piece, produced by Wizz Design and helmed by The Andys, aimed to recreate the look and feel of famous feature animation studios Pixar, Sony and Dreamworks and certainly succeeded in its efforts.

Connections

Agency TBWAPARIS
Animation Wizz / Quad Group
Production Wizz / Quad Group
Agency Producer Ghislaine Byramjee
Creative Director Benoit Leroux
Creative Director Philippe Taroux
Director Andys
Producer Matthieu Poirier

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