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Los Angeles-based production studio Concrete + Clay has announced four new additions to its team. Joining the company will be executive producer Mike Brady and directing talent Graeme Joyce, Paul Schneider and Kat Coiro. Brady arrives most recently by way of Hello!, where he oversaw the company’s commercial business as executive producer. Joyce has previously helmed spots for Target, Mercedes, Chase, GMC and British Airways. Schneider was co-founder of LA-based multidisciplinary studio Wideopenspaces before moving to Chicago to join Digital Kitchen, where he served as ECD prior to his full-time move into film. Coiro has enjoyed an amazing rise over the past few years; her advertising work includes spots for Virgin Atlantic, Coldwell Banker, and Sketchers.

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