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Cadbury – Cadbury Dairy Milk: Puddles

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Fallon London has launched a new campaign to see in the arrival of Cadbury Dairy Milk Puddles, the brand’s first ever tablet to contain a soft-centred filling.

The commercial introduces Duckie, a well travelled soft cuddly toy who brings sunshine and joy despite being strapped to a huge lorry. The ad, shot by Academy Films' Us takes us on the road as the vehicle travels around the UK with Duckie subjected to terrible weather in the slipstream of thousands of exhaust pipes and mud-splattered tyres.

It doesn't dampen the spirit, however, and set to the sound of the Arthur Kent/Sylvia Dee classic performed by Morecambe & Wise, the spot comes with the usual Cadbury charm and breaks during ITV's Coronation Street in the UK tonight (Monday 18 May).

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