Richards heads to Hive

Blue Hive, the agency that handles the Ford Motor Company account across the whole of Europe, has announced the appointment of award-winning digital innovator, Ben Richards, as chief digital officer. In this newly-created role Richards will drive the agency’s expanding digital capabilities, spearheading creative campaigns primarily on the Ford of Europe business. Prior to the appointment he led Microsoft’s creative and client teams, delivering digital experiences for brands including Coca-Cola, Intel, John Lewis, Unilever and Warner Brothers.