BBDO Makes Use of YouTube for Clever Insurance Ad
BBDO Russia takes an innovative approach towards road safety with this amazing anti-speeding PSA for InTouch.
Anti-speeding videos can come in many different forms, often resorting to shock footage to try and slow drivers down and change attitudes towards safety. Created by BBDO Russia, this brilliant PSA takes a more innovative approach.
Masquerading as a dash cam crash piece, which are popular on YouTube, the video shows sensible driving footage for a whole 10 minutes, but use your cusor to fast forward through the action and you'll receive a surprise without warning.
The brilliant video, which is entitled Most Terrible Fatal Car Crash Ever was created for Russian insurance firm InTouch.
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