Spontaneous move for King

New York-based design and visual effects studio Spontaneous has announced the appointment of Aaron King as creative director. King is a veteran creative director who has previously created work, iconic rebrands, promos, main titles and commercials for brands such as HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW. King cut his teeth as a creative director and designer for creative agency and design house Pittard Sullivan. He would eventually land at New York-based Pure as executive creative director, where he oversaw its transformation into a commercial visual effects and design company.