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Reebok: This is the Start of Something

Reebok takes its Classic heritage story stateside in this inspired piece set in New York City.

by shots on 19^th March 2015

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Reebok – Reebok: This is the Start of Something

Credits

Production Company RSA Films

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Credits

Production Company RSA Films
Director Antony Crook

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Following on from the 2014 release of Give Me Your Classics…, a gritty indie film telling the story of living for the future and the impact of now, Reebok has taken its Classic heritage story stateside and channelled the feelings and emotion in this latest braded piece.

Working with The RigOut creative team and RSA Films and in support of the Reebok Ventilator’s 25th anniversary this year, the brand takes to the streets of New York to tell a story of opportunity, possibility and new beginnings, reliving the its development in America during the 90s.

The film documents a young Northern English lad in the city as he searches for new beginnings, looking to discover what the place has to offer.

The inspirational film is directed by Antony Crook of RSA, who also co-runs The Rig Out.

Connections

Agency The Rig Out
Production RSA Films
Director Antony Crook

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