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Icelandic Cancer Society – Icelandic Cancer Society: Save Your Ass

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Every year in March Iceland pulls out all the stops to raise awareness about colon cancer in men with its Mottumars campaign, similar to the Movember movement in the UK.

Created by Brandenburg and directed by Samuel & Gunnar through Stórveldið, the spot sees a whole host of famous people shaking their booties to Hossa Hossa by Amabadama.

This year saw famous Icelandic actors get behind (no pun intended) the cause including Ingvar E. Sigurðsson, Ólafur Darri Ólafsson and Gísli Örn Garðarsson. 

 

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