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Dick's Sporting Goods: Who Will You Be?
The future starts today, as this motivational spot through Anomaly New York suggests.
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Credits
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- Agency Anomaly
Dick's Sporting Goods encourages sports consumers to think about their future selves and what they will become in this new campaign for the retailer.
Created by Anomaly New York, the spot sees a young boy staring into a trophy cabinet before we are taken through a range of different sports and personal stories of persistence to promote a determined way of life and desire to succeed. The ad announces a new season's range available at the sports store and features shorter YouTube clips.
