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Meat & Livestock Australia – Meat & Livestock Australia: You're Better On Beef

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Created by BMF for Meat & Livestock Australia this spot aims to remind families about the benefits of eating beef. Produced by Revolver and directed by Kim Gehrig the piece incorporates real audio from some of Australia’s most famous sporting moments including Cathy Freeman’s gold medal at the Sydney Olympics and Ian Thorpe’s 200-meter freestyle world record in 2000 to promote the health benefits of meat.

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