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Los Angeles-based production company Native Pictures has announced the signing of directing collective The Work for commercial representation. Detroit-born The Work recently created Ford Mustang’s Speed Dating, which picked up over 10 million hits on YouTube. The collective have also created content for Corvette Stingray, Chevrolet Silverado, Lincoln Motor Company and Herman Miller, plus music promos for Matt & Kim, Big Sean and The National. The group is the latest addition to Native’s line-up, following the recent signings of directors Rob Cohen and Gary McKendry.

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