Dompé: The Rarest Ones

This scenic film, shot by Roberto Saku Cinardi, makes the link between endangered animals and rare disease sufferers to raise awareness for biopharmaceutical company Dompé ahead of World Rare Disease Day on 28 February.

Created by Saatchi & Saatchi Italy, the piece introduces campaign ambassador Tommaso Galluppi, a 22 year old with a rare disease who is seen in different landscapes and settings to connect viewers with the concept.

“I had no hesitation in agreeing to take part in this film," he says of his involvement. "It was not easy because I had to bare not only my body, but also my soul, my personal experience with the world of rare diseases. I found myself shooting in the desert, in the snow, in caves and in water. I was looking for a ‘solid’ way of giving voice to people like me who struggle every day – and I found it in this project”.

Dompé invests in researching cures for rare diseases and launches the campaign in association with the Italian Federation for Rare Diseases, UNIAMO F.I.M.R. To find out more click here.