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Executive producer Joe Murray and creative director Thom Blackburn have announced the opening of a new North Carolina-based production company, Wondersmith. Through their careers between them Murray and Blackburn have worked with agencies including BooneOakley, Trone Brand Energy and Sigma and brands including Fox Sports, Goodwill, Husqvarna, North State, Poulan Pro and Rack Room Shoes. Wondersmith has also produced numerous national spots for Husqvarna and its Poulan PRO product division.

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