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Gatorade – Gatorade: 50

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  • Associate Producer
  • Integrated Producer
  • Executive Project Manager
  • Graphic Design
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  • Final Mix Lime Studios
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Created by TBWAChiatDay LA to celebrate the 50th anniversary of Gatorade, this spot charts the sporting legacies fuelled by the drink.

From its humble beginnings in 1965 with Florida Gators American Football team the spot, produced by HSI, continues through a montage of 50 iconic sports moments related to the brand.

Directed by duo The Malloys the piece also includes an interactive film that provides background information to some of the special moments featured.

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