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Los Angeles advertising agency 72andSunny has announced the appointment of Martin Ringqvist as the company’s group creative director. Ringqvist is well known as one of the driving forces behind last year’s Volvo Epic Split blockbuster, which quickly became the most watched automotive advert on YouTube with 76 million views. Prior to the move Ringqvist was a copywriter and senior partner at Forsman & Bodenfors, driving advertising for Internet company Tele2, the agency’s largest client.

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