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San Francisco-based advertising agency MUH-TAY-ZIK | HOF-FER has announced the appointment of Eric Perko as the agency’s new director of media. Perko, who joins the agency from DigitasLBi San Francisco, will be charged with continuing to build a world-class media capability by melding innovative media strategies with brilliant creative. Whilst at DigitasLBi, Perko was an inaugural member of the company’s media department and led the digital media efforts for Taco Bell. Prior to DigitasLBi he led efforts for tech giants eBay, Google, Skype, Cisco and others.

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