Coldplay Get Interactive with Ink

Coldplay has just premiered their new new video for Ink, the fourth single to be taken from their album, Ghost Stories.

The video was conceived and directed by Los Angeles agency Blind [represented in the UK by Hotspur & Argyle] who worked directly with the band and used proprietary software built by interactive video specialists Interlude.

Viewers can plot their own storyline through the interactive, animated tale about a traveller who journeys to the edges of the world in search of his lost love.
A real-time journey can make real-time choices throughout the video, altering its outcome -
with more than 300 possible journeys available.

The video is available to experience at www.coldplay.com/ink.