Green King IPA: King Snare
If you like drums, and you like cool things you should watch this. If you don't like drums, watch it anyway.
Credits
powered by
- Agency Grey London
- Production Company Somesuch
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Credits
powered by
- Agency Grey London
- Production Company Somesuch
- Post Production Framestore
- Post Production Hogarth
- Editor Matt Newman
- Director of Photography Steve Annis
- Art Director Andy Lockley
- Copywriter Nils Leonard
- Agency Producer Marcus Eley
- Chief Creative Officer Nils Leonard
- Director George Belfield
- Producer Denna Cartamkhoob
- Creative Director Andy Lockley
- Post Producer Andrew McLintock
- Colourist Simon Bourne
- Sound Designer Toby Griffin
Credits
powered by
- Agency Grey London
- Production Company Somesuch
- Post Production Framestore
- Post Production Hogarth
- Editor Matt Newman
- Director of Photography Steve Annis
- Art Director Andy Lockley
- Copywriter Nils Leonard
- Agency Producer Marcus Eley
- Chief Creative Officer Nils Leonard
- Director George Belfield
- Producer Denna Cartamkhoob
- Creative Director Andy Lockley
- Post Producer Andrew McLintock
- Colourist Simon Bourne
- Sound Designer Toby Griffin
Drummers are cool. Fact.
Keith Moon. Charlie Watts. Dave Grohl. Phil Collins...
Ok, fair point.
Pretty much all drummers are cool, and that includes the star of this spot for Green King IPA; improvisational percussionist, Steve Noble.
The press release for the campaign says that the two-minute film, directed by Somesuch's young director [and shots Awards 2014 New Director of the Year nominnee] George Belfield through Grey London, "dramatises the intuitive craft that goes into brewing beer and reprises the brand’s Crafted for the Moment strapline". That may all be true, but, come on, it's just cool and illustrates that a simple approach is, more often than not, an effective one.
The spot was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him. This makes us want to watch this upcoming feature film even more.
Connections
powered by
- Agency Grey London
- Post Production Framestore
- Production Somesuch
- Agency Producer Marcus Eley
- Art Director Andy Lockley
- Chief Creative Officer Nils Leonard
- Copywriter Nils Leonard
- Creative Director Andy Lockley
- Director George Belfield
- Director of Photography Steve Annis
- Post Producer Andrew McLintock
- Producer Denna Cartamkhoob
Unlock this information and more with a Source membership.
