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IPA – Green King IPA: King Snare

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Drummers are cool. Fact.

Keith Moon. Charlie Watts. Dave Grohl. Phil Collins... 

Ok, fair point.

Pretty much all drummers are cool, and that includes the star of this spot for Green King IPA; improvisational percussionist, Steve Noble. 

The press release for the campaign says that the two-minute film, directed by Somesuch's young director [and shots Awards 2014 New Director of the Year nominnee] George Belfield through Grey London, "dramatises the intuitive craft that goes into brewing beer and reprises the brand’s Crafted for the Moment strapline". That may all be true, but, come on, it's just cool and illustrates that a simple approach is, more often than not, an effective one.

The spot was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him. This makes us want to watch this upcoming feature film even more.

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