Green King IPA: King Snare

IPA – Green King IPA: King Snare

Credits

Agency Grey London
Production Company Somesuch

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Grey London
Production Company Somesuch
Post Production Framestore
Post Production Hogarth
Editor Matt Newman
Director of Photography Steve Annis
Art Director Andy Lockley
Copywriter Nils Leonard

Agency Producer Marcus Eley
Chief Creative Officer Nils Leonard
Director George Belfield
Producer Denna Cartamkhoob
Creative Director Andy Lockley
Post Producer Andrew McLintock
Colourist Simon Bourne
Sound Designer Toby Griffin

Show full credits

Hide full credits

Credits powered by

Drummers are cool. Fact.

Keith Moon. Charlie Watts. Dave Grohl. Phil Collins...

Ok, fair point.

Pretty much all drummers are cool, and that includes the star of this spot for Green King IPA; improvisational percussionist, Steve Noble.

The press release for the campaign says that the two-minute film, directed by Somesuch's young director [and shots Awards 2014 New Director of the Year nominnee] George Belfield through Grey London, "dramatises the intuitive craft that goes into brewing beer and reprises the brand’s Crafted for the Moment strapline". That may all be true, but, come on, it's just cool and illustrates that a simple approach is, more often than not, an effective one.

The spot was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him. This makes us want to watch this upcoming feature film even more.