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FedEx – FedEx: Show the World

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  • Production Company HLA



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Llewellyn Clarke lives and works on the island of Nevis in the Caribbean where he produces a very special hot pepper sauce, the focus of this new campaign through AMV BBDO London.

Although popular on the island, Clarke has always dreamed of his original condiment being enjoyed throughout the world and this becomes a reality in the two-minute ad shot by HLA director Simon Ratigan thanks to the work of FedEx.

The film travels the company's network from Nevis to a mountain village in China where locals sample the tasty creation and the campaign includes a website where users can view by country a selection of films sent in from others around the world.

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