Insight

My shots Monday: Iconic Advertising

After Lobo São Paulo launched a new promo for D&AD here we look at the spots that are celebrated in the work.

by shots on 17^th November 2014

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

After a video was released to belatedly mark 50 years of the D&AD (celebrated in 2012) and to launch the call for entries for next year’s Professional Awards, the promo had us thinking about all classic campaigns that feature within the 90 seconds.

The brief to Lobo São Paulo was to simply bring into focus the history of the festival and the studio chose to reference memorable moments of past winning work at the D&AD Awards over the years. Below is a run through of the six main commercials that are referenced within the 90 seconds within the surreal dreamlike sequence titled Wish You Were Here?

Old Spice The Man Your Man Could Smell Like

Agency: Wieden+Kennedy Portland

Director: Tom Kuntz

Volvo Trucks The Epic Split

Agency: Forsman & Bodenfors

Director: Andreas Nilsson

VW The Bark Side

Agency: Deutsch Inc.

Director: Keith Schofield

Citroen C4 Transformer (Carbot)

Agency: Havas Worldwide London

Director: Neill Blomkamp

Cadbury Dairy Milk Gorilla’s Moment

Agency: Fallon

Director: Juan Cabral

Metro Trains Dumb Ways to Die

Agency: McCann Erickson Melbourne

Director: Julian Frost

To view all the work in our My shots Iconic Ads folder click here. To watch Lobo's new promo and see how it was made click here.

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